Download hier de Skift-Smartling special "Local Everywhere".
Local Everywhere: Addressing the global translation challenge preventing travel brands from providing a first-class digital experience for international customers.
As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages.