Mobiel boeken wordt stilaan mainstream

Online boeken gaat vooralsnog meestal met de desktop, maar mobiel boeken via smartphone of tablet wint meer en meer terrein, zeker in de voor bestemming Vlaanderen interessantste markten. Lees er meer over in het Travel Flash Report Booking on Mobile goes mainstream (Criteo, sept. 2015, 11 p.)

In summary, you will find:

  • Share of mobile bookings is growing across all markets and for all travel subcategories
  • In-app tracking and advertising are now compulsory for travel advertisers
  • Travelers choose the device they use for booking, depending on many factors
  • Bookings are often inaccurately measured because they involve multiple devices to complete
  • OTAs differentiate from suppliers in terms of mobile adoption